Fair trade begins at home - that's the message of the high profile campaign being run by Farmers Guardian, Country Living magazine and Waitrose. There will be a number of different messages and images introduced during the campaign, to highlight specific areas of farming in crisis - there are also practical steps everyone can take to show their support.
The campaign begins with milk. Dairy farmers are being paid, on average 17p per litre for milk, which costs 21p per litre to produce - and as we all know, it sells in the supermarket for around 50p. Another fact is that around three dairy farmers a day are getting out of the business. We know of at least three farmers local to us, who have announced this month they are going out of milk - it's just not viable any more.
For those who want to keep the British dairy industry, rather than simply accept cheap imports (think of the wasted food miles, if nothing else) take a look at www.countryliving.co.uk for ways to help.
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