chicken out!

Thought I'd better get blogging again - people have been asking me "what's happening?" But what to write for the first entry of the year? - a significant start, without cliche, or subliminal messages about New year resolutions or personal goal setting.

Perhaps I needed to get angry about something, and today's the day. On the surface of it, a trivial thing: popped into Sainsbury's, to buy something to cook for tea... thinking roast chicken-

(this is the drawback of husband Henry doing the 'family shop' at Tesco - I know I'm on dangerous ground here, but at the risk of sounding ungrateful, I was struggling by this afternoon to find items that could be combined to cook a meal. Henry went shopping last night. We do however, seem to have plentiful supplies of DVDs, bakery products and branflakes.)

- only to find there are no free range chickens, or chicken pieces on the shelves. Nothing but those pinkish factory chickens in the meat section, and not only that - a prominent, end of aisle display of intensively produced, special offer packs of chicken breast.

Following the campaigning during this month from Hugh Fearnley-Whittingstall and Jamie Oliver, about the less than acceptable methods of chicken production and our consumer buying behaviour - how can the supermarkets then say that customers don't want free range or freedom food options, when they are not on the shelves to buy? If these packs were displayed alongside the standard chicken, rather than segmented as a prestige branded product - with clear information about the welfare benefits, then surely more people would opt in to free range or high welfare chicken, in the same way that consumers are making choices about eggs.

Ordinarily, I would have been in a hurry, and simply put something else in the trolley - but today, I thought I would lodge my complaint and make my point in the name of consumer choice. A bit of a procedure followed at the check-out, involving calling over a supervisor and filling in a form, (with lots of people looking on, to my children's discomfort.)

I will report back on any feedback I am lucky enough to receive.

For those blog readers who have not followed the chicken out! campaign, or watched the recent TV programmes, I am not going to re-tell the story here, but I do make an impassioned plea, to take a look at the campaign website http://www.chickenout.tv/ This isn't about posh celebrities, or whether we like their TV shows or not - it's about us and how we regard the animals that are our food. http://www.dovefarm.co.uk/