Thursday 7 February 2008

Things aren't always what they seem


Now, at first sight, this may be interpreted as a farmer in touch with his feminine and domestic side (not that I am linking feminine and domestic as a social statement on gender roles - it's just that a pink handbag and a hoover, happen to be in shot.)

However, do not be mislead. This is simply a case of husband Henry, grabbing a five o'clock cup of tea, after a long day, and not really caring what chaos reigns around him. I couldn't resist taking the pic.

Somewhat predictably, it's back to chickens again: (the ready-wrapped variety.)
More empty shelves at our 2 main supermarkets, where free-range, or 'freedom food' chicken should be.

This can be interpreted, of course, in a number of ways: Either there has been a sustained mad rush, and all the free-range chicken has flown off the shelves, or there is insufficient supply to meet even the tiniest increase in predicted demand, or no-one wants to buy the stuff, so none is ordered.

It's a case of 'statistics, damned statistics' and I am in no doubt that supermarkets will use poor free-range sales figures to support their status quo, on stocking, let alone promoting more ethically produced chicken, "but how can supermarkets properly assess demand, unless customers complain and ask for the products they want to buy?" I say to the woman on the customer service desk, as I fill in another of those 'we want to hear your comments' cards.
I have yet to receive any kind of response from either Tesco or Sainsbury's, despite their beguiling smallprint at the bottom of the card.

For anyone wanting an objective overview of the facts covering economic and ethical considerations, you could do worse than take a look at how the soil association has presented the case: http://www.soilassociation.org/.

If you find that you feel strongly, then I would urge you to lend your support to the 'chicken out' campaign. Register your interest on http://www.chickenout.tv/

In the meantime, my offspring are proudly horrified at what their mother will do as part of a family shopping trip. (where each of them places me on the 'horror - pride' scale is directly attributable to the age of each child) Guess where my 'pre-teen' puts me on this scale....

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